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by Ivan Sache, 29 December 2009
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The official spelling of the association's name is "Cittaslow", the short
form of "Cittaslow - Rete Internazionale delle città del buon vivere" (Cittaslow
- International network of towns where quality of life is important"). Its
official presentation is: "The Movement of cittaslow was born in 1999
through the Paolo Saturnini’s brilliant intuition, past Mayor of Greve in
Chianti, a little town of Tuscany.
The new idea of considering the
town itself and thinking of a different way of development, based on the
improving of life quality, moved him to spread his thoughts all over our
country. Firstly his ideals were endorsed by Mayors of towns of Bra
(Francesco Guida), Orvieto (Stefano Cimicchi) and Positano (Domenico Marrone)
as well as they met later the president of slow food Carlo Petrini’s
support. The main goal of cittaslow was, and still is today, to enlarge the
philosophy of Slow Food to local communities and to government of towns,
applying the concepts of ecogastronomy at practice of everyday life.
Municipalities which join the association are motivated by curious people of
a recovered time, where man is still protagonist of the slow and healthy
succession of seasons, respectful of citizens’ health, the authenticity of
products and good food, rich of fascinating craft traditions of valuable
works of art, squares, theaters, shops, cafés, restaurants, places of the
spirit and unspoiled landscapes, characterized by spontaneity of religious
rites, respect of traditions through the joy of a slow and quiet living."
http://www.cittaslow.net/index.php?method=section&id=2012&title=Association
The preamble of the association's international charter says: "The
Association will adopt its own trademark portraying "an orange coloured
snail bearing a crown of modern and historical buildings" (as per Attachment
C to the present Charter): integral part of the trademark will be the
wording "Cittaslow Rete Internazionale delle città del buon vivere."
http://www.cittaslow.net/download/DocumentiUfficiali/2009/newcharter[1].pdf
The flag of the association, as presented in Wolfville, is white
with the building-crowned snail and the short name of the association, its
complete name being omitted. The mother association "Slow Food" also uses an
orange snail on its logo.
http://www.slowfood.it
Ivan Sache, 29 December 2009
image by Jan Mertens, 30 December 2009
I found a similar flag last year at
http://www.valsesianinelmondo.it/dblog/storico.asp?s=Appuntamenti+enogastronomici.
Direct link to white flag with red snail and copyrighted name "Slow Food" in
black:
http://www.valsesianinelmondo.it/public/file/bandiera%20Slow%20Food.jpg.
This apparently older (2007) variant was also sighted at
http://i.telegraph.co.uk/telegraph/multimedia/archive/01362/lady_slow_food_1362716c.jpg.
Jan Mertens, 30 December 2009
"Slow Food" emerged in 1986 as "Arcigola", founded by 62 people from Bra,
Serralunga d'Alba and Barolo (Piedmont, Italy). In 1989, delegates from 15
countries gathered in Paris and signed the Slow Food Manifesto. The first
international Slow Food Congress was held the next year at Venice (Italy), while
Slow Food was constituted a legal entity in 1996. The International Statutes of
Slow Food were approved by the 5th International Congress of the organization,
held at Puebla (Mexico), 8-11 November 2007. Slow Food has today more than
100,000 members grouped in over 1,000 local chapters called "convivia" (defined
in Articles 21-30 of the Statutes).
The mission of Slow Food is (see more
details in Article 3 of the Statutes): " to defend biodiversity in our food
supply, spread taste education and connect producers of excellent foods with
co-producers through events and initiatives." Slow Food is defined as: "Slow
Food is good, clean and fair food. We believe that the food we eat should taste
good; that it should be produced in a clean way that does not harm the
environment, animal welfare or our health; and that food producers should
receive fair compensation for their work."
http://www.slowfood.com
http://www.slowfood.com/slowftp/eng/STATUTE_ENG.pdf - International Statutes
(official translation of the Italian original text)
According to the
rules of uses of the logo, "The shape of the snail and the proportions between
the script and the snail cannot be changed. There are no restrictions on the
color of the snail. The font of the "Slow Food" name is Roman Bauer Bodoni. The
use of this logo must be always be authorized by the International Board of
Directors." Therefore, the flag with the red snail is not an "early variant" but
an acceptable variant. The logo shown on the top of the organization's statutes
indeed portrays the red snail.
http://www.slowfood.com/about_us/eng/logo_use.lasso
Additional
additional sighting, the flag, with red snail, hoisted at Bra, the cradle town
of the organization:
http://www.flickr.com/photos/jan-tore/2989084149 (photo taken by Jan-Torre
Egge on 22 October 2008, contributed to Flickr on 31 October 2008)
Ivan
Sache, 31 December 2009